Chapter 1: Should I do local marketing? - learn if your business can increase its sales by having a web presence
Chapter 2: How do I know what kind of local marketing to do? - should you list yourself in the Internet Yellow Pages? Local Search Engines? Learn here.
Chapter 3: Having a Search Engine Presence - the first step towards getting traffic from search engines
Chapter 4: Building Your Website - steps to having a successful website
Chapter 5: Introduction to Search Engine Optimization
Chapter 6: Introduction to Paid Search/PPC for local businesses